Craig Grannell on why it's great to see Apple championing apps that cost a pretty penny
Apple recently ran a campaign on the Mac App Store that caught my attention: "Start something new." The premise was that whatever you can imagine, you can bring to life using Macs, primarily through the many third-party apps you can run on them. (After all, I'm pretty sure even the most innovative of creators isn't going to be fashioning the next Hollywood masterpiece in TextEdit or Mail.)




