Since when is it “sad” for PCs to last longer than a couple of years?
When was the last time you upgraded your computer? This year? A couple of years back? Five years ago? Five years! What are you, some kind of charity case? Well, that’s what senior executives at Apple think of you.
Speaking at the latest Apple launch – where the company “revolutionised” the iPhone by returning it to the size it was five years ago – chief marketing guru Phil Schiller issued a withering put-down to anyone who refuses to chuck out their hardware every couple of years. “There are over 600 million PCs in use today that are over five years old,” Schiller told the audience. “This is really sad. It really is.”




