Sarah Dobbs looks at Google's upcoming projects to see how it might have grown past its initial intentions.
Way back when, in the days when Google was a young company and not yet a verb, its founders were trying to figure out what kind of company they wanted to be. Someone - exactly who it was has become muddied over the years, with a few different candidates named in different sources - came up with the simple phrase 'Don't be evil', and that's been at the core of Google's values ever since. Another part of the mission statement says that Google's aim is "to organise the world's information and make it universally accessible and useful." Looking at what Google has done since it was founded in 1998, even the harshest Google sceptic would be hard pushed to say it hasn't achieved that second part, but what about the first?