Sunday 24 April 2016

10 ways to guide people with design

10 ways to guide people with design

Jenn Tang explains how designers can pull emotional and cognitive strings to guide users through their products and drive engagement

Have you ever wondered how sites like Facebook or apps like Snapchat get users to come back again and again? It’s not magic; whether they know it or not, they are using psychological tools that play on our emotions and biological instincts.