You may have mastered slick interfaces – but if you want to really affect a user’s experience, get out of Photoshop and into the boardroom, says Paul Boag
When you think about user experience design, what do you think of? A beautifully crafted interface? Sketching out a wireframe? Cracking open Photoshop or Sketch? In fact, user experience design starts not in Photoshop, but in the boardroom. If we want to call ourselves user experience designers then we need to expand our horizons.
Many of us like to call ourselves user experience designers, when in fact we are user interface designers. As soon as things beyond the interface come up we get uncomfortable. We claim that content is the client’s problem, or that we don’t have the authority to interfere in business processes. To become user experience designers we need to learn how to shape the entire experience, from beginning to end. That means moving beyond our comfort zone.