How Sony is using PlayStation to make a play for VR dominance
SETTING PLAYSTATION VR APART
PlayStation VR is unique from other VR options being readied in that it’s the only platform that tethers to a console. This means PlayStation 4 owners won’t constantly be asking themselves if their system is powerful enough to enjoy the newest games.
As of November, Sony has sold 30.2 million PS4s. This could help Sony market PlayStation VR to its already large player base, as the plug-andplay nature of consoles could help make it a more attractive option early on for the mainstream audience. Of course, a large number of PC owners – a much larger install base – already own rigs capable of running the Oculus Rift or HTC Vive. Because of this, Sony must put an emphasis on its accessibility, its plug-and-play ability, and its name recognition with the mainstream audience.