Just because nearly 90 per cent of us use Google to search the web, doesn’t mean it’s always the best choice. Rob Beattie reveals 10 brilliant things that Bing does better than its rival
Bing can predict the future
While most of us use a search engine to find out about stuff that’s already happened, Bing Predicts (www.bing.com/explore/predicts) tries to foretell the results of events that have yet to occur - such as football matches, horse races and TV talent shows. It makes its educated guesses by analysing the popularity of a particular outcome - the preferences of pundits, news outlets and analysts and of people on social media - and then combines them to estimate the likely result. To see these frequently accurate estimates in action, just add ‘predictions’ to your search query - for example, ‘European Champions League predictions’ - to see what Bing thinks will happen. Apparently Real, Juventus, Bayern and, surprisingly, PSG are all set to go through (you’ll know if they did by the time you read this). Try the same thing with Google and it merely takes you to the official UEFA match predictor.




