Apple squares up to the cable networks
NEW SUBSCRIPTION SERVICE RUMORED FOR 2015
The Apple TV digital media player has always had a slightly curious place in the Cupertino giant's hardware range. There has been such a device since 2007, and it is presently in its third generation - albeit, a generation that has not seen a significant update for three years. The microconsole has also long been likened to a "hobby" by Apple executives, and yet, bigger plans seem to be afoot - including a subscription service and possible 4K content.
There has been talk of Apple TV taking on a bigger role within the company for many years now, but there had been few stirrings in terms of actual announcements until, at the firm's most recent March 9 keynote, a price drop from $99 to $69 was confirmed. As insignificant a move as it may seem in the grand scheme of things, it has simply been the trigger for further speculation about the future of this forgotten child of the Apple family of products.
Despite the Apple TV never being a strong seller, the firm has continued to support it, and indeed, the last few years have seen evidence that it will soon be going up in the world, considerable improvements having been made to its hardware and content. Buy an Apple TV now, and you can already use it to watch more than 40 different channels, including HBO GO and Netflix.