Barry Collins wants our data to be deleted the moment it reaches its sell-by date
Think of the all incredible things we’ve done over the past couple of decades to reduce waste. We go to extraordinary lengths to preserve energy - meticulously sorting our rubbish into eight separate colour-coded bins to ensure it’s recycled properly; pumping the walls of our houses with hamster bedding to prevent heat from escaping; spending the first 10 minutes at home on a winter’s night in toe-stubbing, shin-cracking darkness while we wait for the energy-saving lightbulbs to warm up. And yet, in other ways, we are incredibly wasteful.