Google forms new holding company, Alphabet
Monday, August 10 has gained a huge significance in the long history of Google, the world’s most successful, wealthy, and simultaneously admired and criticized web search company. That’s because, on that day, in what must have initially seemed a rather inconspicuous blog post that was published just after closure of the stock markets, Larry Page, one of the company’s co-founders, announced that Google will soon be no more. A whole new company, called Alphabet, will be taking its place.