Intrusive ads can be infuriating in the online age, but could avoiding them damage your favourite sites? Rob Leane did some digging
Any user of the internet will tell you that adverts can cause sizeable annoyances. In-your-face pop-ups, noisy trailers and splash-pages that keep you from the content you’re looking for are among the most headache-inducing intricacies of the surfing the web. For those whose jobs involve flicking between articles or researching topics online, indiscrete promotions can be a hurdle in the way of getting the job done, and can cause rages in the best of us.
Is it such as surprise, then, that since web browsers gave techsavvy types the opportunity to build their own software and alter the online experience (plug-ins, they’re called), removing the ads was one of the first ideas to find big success? Not particularly, and the popularity of such projects speaks volumes of the widespread irritation at unwelcome publicity campaigns. If so many people elect to ditch the adverts, something must be wrong with the experience, surely?