It’s never been easier to attract investors for a new business idea – nor to support pioneering new start-ups. But is there a darker side to crowdfunding? Sarah examines the pitfalls…
Crowdfunding sites like Kickstarter can be a brilliant thing. They allow people with ideas to connect with the people who might want their project – and who are willing to chuck in the money to turn those ideas into reality. There are plenty of success stories of the back of a popular Kickstarter or IndieGoGo campaign, and plenty of happy customers who got to watch the film they funded or get early adopter access to a new gadget they helped to get developed.