Barry Collins is infuriated by the increasingly murky world of “customer reviews”
Nothing hurts a company like a bad review. In the years I’ve spent editing and writing for tech magazines, I’ve had tears, threats and full-on tantrums from company reps who reckon we’ve unfairly trounced their products. Reviews can make or break a product, which is why companies are increasingly reluctant to leave such matters to chance.
Companies know they can’t buy good reviews off reputable publications such as Web User. However, they can guarantee five-star verdicts on key sites such as Amazon, TripAdvisor and the various app stores if they write their own glowing reviews – or pay others to be their shills.