Is Samsung’s evolution rather than revolution approach enough?
Being in the business of making successful Android flagship devices is no easy feat. Just ask Sony. Or HTC. Or LG. Arguably the only company that managed to really triumph with its flagship last year was Samsung, with the acclaimed (albeit not perfect) S6 and S6 Edge, which were shortly followed by the S6 Edge + and the Note 5. Highly capable mid-range devices have continued to erode the need for ultra high-spec devices over the last year, and with companies such as Xiaomi entering the fray with the competitively priced and highly capable Mi5, there has never been more pressure to deliver a truly exceptional experience with top of the range products.