Sarah Dobbs finds out what’s lurking behind those fake names and faces
It’s always exciting when a notification pops up to tell you you’ve got a new follower on Twitter (or Instagram, or Tumblr, or the other social media platform of your choice). Whether you’ve got 50 followers or 50,000, attracting more feels like an ego boost – it means someone’s interested in what you’ve got to say! However, when you see that it’s just a weird account with a fake name and a stolen photo as an avatar, rather than a real person, it’s not very exciting at all. What’s more, rather than making you look and feel more popular, these fake followers can actually be harmful to you and your credibility.
So where do they come from, what are they up to, and what should you do about them? Let’s see…