In the good, old fashioned world of high street shopping, I can be pretty sure that I’ve bought a hedge trimmer, a cinema ticket or groceries without having given the retailer permission to hound me on the phone or post a brochure through my door on a daily basis. But is the same true in the world of digital sales and goods? Sadly not. and it all comes down to the tricky tickbox.
You’ll find it lurking somewhere on the checkout page. Sometimes it says something simple: ‘tick here if you want to receive further offers by email’. At other times, though, it says ‘tick here to opt out of’ the same. To make it worse, you might get one box saying ‘tick here to opt out of receiving further offers from carefully selected partners’, followed by another that says ‘tick here to receive further offers from us'.