Barry Collins is fed up with companies locking us in with “free” trials
Of all the terms that are roundly abused by tech companies, there’s only one that gets misused more than “unlimited” (advertising speak for “list of restrictions as long as your arm"), and that’s “free”. The Oxford Dictionary defines “free" as “given or available without charge”, and yet customers who sign up for “free trials" often end up facing more charges than Ronnie Biggs.
Amazon is the latest company to be found guilty of perpetrating this ruse. It recently (and rightly) had its wrist slapped by the Advertising Standards Authority - “authority” being another complete misnomer as far as this Cadbury’s teapot of a regulator is concerned, but that’s another column. Amazon was found to have misled its customers after sending them letters advertising a “30-day free trial" of its Prime subscription service, but neglecting to mention until the small print at the bottom that they would be automatically charged if they failed to cancel. Indeed, the letter completely failed to mention how much they would be stung for.