It’s always worth livening up a newsletter or website with images, but how do you do it without spending a fortune? Ben Pitt explores the options
Images are an integral part of virtually every online and printed document you see. They draw the reader in, giving an instant understanding of what the accompanying text is about. They also make documents more attractive than if they were just a sea of text.
Images can be expensive to create, though. Professional photographers and illustrators require wages in line with their skills and experience, not to mention the time involved and the equipment costs. If you need to pay people to appear in photos, it can get even more expensive. That’s fine for professional projects with big budgets, but there are lots of web and printed publications that don’t have much cash to spend. In many cases the text is written and edited by hobbyists and volunteers, and there’s literally no budget for the entire project because it generates no income.
The objective of this article isn’t to do photographers and illustrators out of a living. However, if hiring a professional isn’t an option, it doesn’t necessarily mean your publication must be devoid of graphics.




